Social Media Management
Work with client to create interesting and useful materials that will redirect potential clients to the website to learn more i.e. brief information (tweets, for example) about the latest news, events, awards, service descriptions, sales and promotions.
- via social media outlets such as LinkedIn, Facebook, Instagram. Twitter, Google+, YouTube, Yelp, Reddit, Pinterest, HomeStars, Blogspot, Google Maps, 411.ca, Yellow Pages and Industry Canada
- by using user handles in captions to boost engagement by up to 56%
- by using location tagging in posts to create up to 79% more engagement
- by using at least one hashtag in a post to increase engagement by up to 12.6%
Provide a way to promote clients’ activities (e.g. products, services) and customer service
Provide a means to generate leads (e.g. frequently asked questions [FAQs] and answers)

Goal | Content | Metric | Plan | Time | |
---|---|---|---|---|---|
![]() | Drive website traffic and Promote networking, referrals | Business profile or CV, including portfolio and recommendations / testimonials | Number of new connections / referrals | Account setup or redesign upon campaign launch | Upon campaign launch |
![]() | Website traffic Promote content | Promote new media content and activities (photos, articles, videos, services, products, etc.) | Number of referrals to website / content | Tweets to be re-posted to Facebook page (link Twitter account to Facebook account) – also link Instagram account to Facebook page | Weekly postings |
![]() | Website traffic Promote content | Promote new media content and activities (photos, articles, videos, services, products, etc.) | Number of referrals to website / content | Tweets to be re-posted to Facebook page (link Twitter account to Facebook account) – also link Instagram account to Facebook page | Weekly postings |
![]() | Website traffic Promote video and media content | Promote new content and activities (articles, videos, services, products, etc.) | Number of referrals to website / content | Update profile and postings | Weekly / bi-weekly postings |
![]() | Lead generation Website traffic Promote content | Tweet about new content, promotions, etc. Re-tweet conversations, industry news | Number of referrals to website / content Number of re-tweets | Tweet about new content, promotions, etc. Re-tweet conversations (up to 50 times per tweet!), industry news | Weekly tweets / re-tweets |
![]() | Post video content | Videos produced by client | Number of views and referrals to website | Videos produced by client | As become available |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Website traffic Promote content | Blog written written using website content | Google analytics Positive replies from other users | Write blog posts in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Business location is immediately viewable in Google search | Business address, hours of operation, website URL, e-mail address, contact numbers, map of address | Google analytics | Creation upon campaign launch | Upon campaign launch |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Website traffic Promote content | Positive customer reviews written to boost ratings | Google analytics Positive replies from other users | Write reviews in advance to be approved by client | Weekly / bi-weekly postings |
![]() | Government sponsored listing boosts search engine ranking | Full business profile including contact information, industry information, keywords | Google analytics Referrals | Setup of business profile with approval of client | Upon campaign launch |